• Vice President—Global Client Partner at Google

    Torrence Boone

  • ABOUT TORRENCE BOONE

    Torrence Boone is the Vice President—Global Client Partner at Google. In this role, he is responsible for driving Google’s strategy and multi-billion dollar business across a portfolio of the world’s largest global advertisers spanning the tech, health and beauty, and CPG verticals. Torrence draws on more than 20 years of experience in major communications disciplines at agencies such as Avenue A—now Razorfish—Digitas, Bain & Company, and others.

     

    Originally from Baltimore’s inner city, as a teenager, Torrence Boone won a full scholarship to Phillips Academy Andover, an elite university preparatory school in Massachusetts, which he credits with helping to establish a foundation for his success later in life. He then attended Stanford University, graduating with a B.A. in economics (honors) in 1991, before earning his M.B.A. from Harvard Business School.

     

    Torrence Boone began his career at Bain and Company and rose to the position of senior manager. He then moved on to roles including the Vice President and General Manager of Avenue A, now Razorfish; Group Director of Marketing and Global Practice Lead at Digitas until he rose to the position of President at the firm’s flagship office; and global CEO of a full-service, integrated agency startup built by WPP.

     

    In each of these positions, Torrence has helped to lead projects and teams through profound technology-driven disruptions across the advertising and marketing industry, prompting him to ask how brands fit in consumers’ lives nowadays and what channels are the best ways of engaging them.

     

    Torrence Boone continues to ask these questions as a Vice President at Google responsible for global ad strategy and partnerships with advertisers. In this capacity, he leads a team focused on large-scale global strategic partnerships that deploy diverse Google products and platforms to achieve business transformation and breakthrough marketing results.

     

    Within six months of his arrival at Google, Torrence closed three multi-billion dollar global media and tech deals: the largest in the company’s history. He has also developed new product initiatives, launch BrandLab flagships around the world, and more.

     

    Throughout his career, Torrence has been recognized for his professional accomplishments and for his advocacy for diversity initiatives. He has been named to the Financial Times’ UPstanding Power List, Savoy Magazine’s Top 100 Most Influential Blacks in Corporate America and Power 300 Most Influential Black Corporate Directors, and as a distinguished alumnus of A Better Chance, which also presented him with the 2016 Dreambuilder Award. In 2013, Torrence Boone won ADCOLOR’s Advocate Award.

     

    Outside of the office, Torrence Boone enjoys kickboxing, snowboarding, rock climbing, yoga, writing fiction and literature, and the performing arts. He serves on the board of Finish Line, Effie International, and as President of the Board of Citizen Schools, New York. He lives in New York City, New York.

  • "At Google, we have this notion of 10X thinking or moon-shot thinking. You don't focus on the incremental. You focus on the logarithmic or the exponential. If you set ambitious goals, it forces people to step outside of their comfort zone and what they think might be possible."

    —Torrence Boone

  • Google & Common Ground

    In Support of the United Nation's 2030 Sustainable Development Goals

    An Alliance for the Future

    Google is proud to partner with the UN and the "Big Six" advertising agencies to mobilize young people around the world in support of the UN's Sustainable Development Goals through two billion individual acts of good via the #littlexlittle social media campaign.

     

    "When we first learned about the Common Ground initiative last year, we saw a terrific convergence of interests and values," Torrence Boone said. "Time and time again, we’ve all seen the power of video and YouTube to help affect positive social change. So we’re thrilled to be able to shine a spotlight on the great collaboration of these agencies coming together for the common good and are committed to helping their great ideas come to life on our platforms."

  • Professional Experience

    Take a Look at Torrence Boone's Career History

    Google

    Vice President, Global Client Partner

    2010-Present

    WPP

    CEO, full-service, integrated agency startup

    2008-2010

    Digitas

    President, Boston

    2001-2008

    Avenue A

    Vice President/General Manager

    (Now Razorfish)

    1999-2001

    Bain & Company

    Senior Manager

    1995-1999

  • Education

    Learn Where Torrence Boone Has Studied

    Harvard Business School

    M.B.A., Business

    Class of 1995

    Stanford University

    B.A., Economics (Honors)

    Class of 1991

    Phillips Academy Andover

    Diploma (Cum Laude)

    Class of 1987

  • Torrence Boone on BBC

    BBC Talking Business: The Changing Face of Advertising

    Torrence Boone spoke on the evolution of the advertising industry on the BBC's Talking Business segment. Take a look at what he had to say!

  • Awards and Honors

    Torrence Boone Has Been Recognized for His Professional Achievements and Community Engagement

    UPstanding Power List

    Power 300 Most Influential Black Corporate Directors

    Savoy Magazine (2016)

    Dreambuilder Award

    A Better Chance (2016)

    Top 100 Most Influential Blacks in Corporate America

    Savoy Magazine (2015 and 2016)

    Corporate Award

    One Hundred Black Men (2015)

    Advocate Award

    ADCOLOR (2013)

  • Torrence Boone's Blog

    Insights on Marketing, Branding, and More

    This article originally appeared on TorrenceBoone.net on May 15, 2018. All advertising stakes...
    This article originally appeared on TorrenceBoone.com on May 2, 2018. Having a set of...
    This article originally appeared on TorrenceBoone.org on May 1, 2018. It’s ironic, absurd, and...
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